Final Trailer, Poster and Website

Trailer&Website:   

   

  www.sushkelly.co.uk/abandoned        - trailer available on website

Poster: 

  

Evaluation Question 4

 

How did you use media technologies in the construction and research, planning, and evaluation stages?

 

For my media project, I have used many different types of media technologies. I used lots of variations of technologies so that it was easier for me to produce our product and by using so many different technologies, we were able to make our products to a better and higher standard.

 

To keep track of my project, I used Blogger - owned by google - used to write down anything that we did as we did it so that I can refer back to it at a later date. Using blogger has been extremely useful during my project because it has enabled me to keep up to date with what work we've already done as a group and work I've done by myself.

 

Blogger has helped me link posts together for example, posts, production and planning. My media tutor can also keep track on how far along in our project we are by our blogs.

 

Blogger was not the only online media that I used trhoughout my project, I also used common sits such as google/google images - it was easy to use and saved me a lot of hassle because I didn't have to search through numerous sites to get my research because google is so quick and handy. It helped me find images quickly and videos because it has such a defined search system - it doesn't come up with information that I don't actually want.

 

I have also used sites for videos like youtube because its also quick like google and helped me to find videos that i could relate to when researching horror trailers. It also helps because it comes up with suggestions that it thinks I'll be interested in and it sometimes might be something that I hadn't even thought of but that could be extremely useful.

Youtube has probably been one of the biggest helps with my project because its enabled me to upload our own work and get feedback, get videos for research and watch others videos. Google often suggests videos on youtube so when researching and planning our main product (trailer), we got lots of good ideas from youtube.

Once we'd put our video on youtube, family and friends were also able to comment and give us positive feedback on our trailer so this programme was a big help thoughout our project.

 

I have also used social networking sites such as facebook to my advantage because they have enabled me to put our main product and ancillary texts onto them to get feedback which has been very useful especially at the end of our project when we had last alterstions to make.

I didn't just use online media programmes throughout my project, I also used programmes that were on my computer, for example, Powerpoint and microsoft word. These were very helpful when planning our trailer and poster because we could save all our different versions and ideas onto them and then upload them onto our blogs. Powerpoint was especially helpful when we were in the making process of our project because we could screenshot what we were doing and then paste it onto powerpoint and save it as an image and upload it onto our blog later.

To capture our video clips we use our Sony Handy cam, because it is easy to use with good active electronic image stabilization and a built-in USB cable for quick uploads. It gives us nice clear videos and also has very clear results, it’s also nice and compact which is good for travelling and hand-held shots. The camera we are using to take still images is called a Nikon D40, this is a brilliant small compact camera, and is very efficient. It has a 6MP and the images look very good.

 

To edit our trailer, we used windows live movie maker. Now, we would have loved to use imovie but unfortunately the apple computer that we had wouldn't read the video clips so after several attamepts, we had to use another microsoft programme.

It wasn't all bad, this programme enabled us to decide what order to put the clips, crop the clips, add sound effects, add voice overs and special effects.

 

  

  

 

 

 

In my opinion, the evaluation process was made much more easy and interesting because I had so many advance technologies such as google and blogger meaning I could evaluate on my blog and then use images from google to illustrate what I was talking about. 

I am pleased with my overall project and progress and I feel this was all made possible and easier by all of these varying media programmes, they have been a great help and have taken alot of pressure off me and my group!! 

 

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

I think that our main product and two ancillary texts work brilliantly together!! They're all consistent in the images, characters, logos and titles that have been used in/on them. Each of them are linked together for example, you can watch the trailer and get the poster on the website, the poster advertises the trailer and the trailer benefits the website and the poster. We've used the same text throughout for example, in the title: ABANDONED -  this way, they all have equivalent meaning and are all as powerful, they're isn;t a stronger font.

All three products have something dark and dreary about them which works really effectively meaning that they all give off the same vibe - scary!!

The main colours that we have used are black and white because it has a better effect on the viewer -  we know this from our feedback.

In our trailer, website and poster, the main character is shown on all of them, linking all three together -  this is because this is who the audience wants tosee the most of.

We've used the same sub-logo - 'watch terror unfold' throughout.

'

Coming Soon' is also used on our trailer, poster and website.

It would be handy to note that although all these thing are used throughtout, they aren't just put there to make things look better, they all have meanings of their own and benefit our main product and the other two highly, they all help to bring thre reader/viewer in and make their interest in the products higher - if their interest is more then they're more likely to look at all three products rather than just the trailer.

Overall, I think that the combination of our main product and ancillary texts is very effective! It entises our target audience and each individual product has a different effect for a different audience for example, our trailer is aimed at 15 year olds mainly but the website and the poster are thinsg that are more likely to be seen by more people than just our audience thus giving the trailer more viewers and then those people will want to go and see the actual film!!

Evaluation Question 1

In what ways does your media product use, develop  or challenge forms and conventions of real media products?

When starting our project, we did alot of research into what conventions trailers have and what different conventions different genre trailers had.

After researching into different genre's, we decided on our genre: horror.

So when we started our trailer, we already knew what conventions most horror trailers had for example, quick, sudden clips, flashing images, sound effects, dark clips etc.

We wanted our trailer to have some conventions of real media products but at the same time, we wanted our trailer to be unique and different and in order to do this, we thought we would challenge some of the normal conventions for example, music - we don't have music in our trailer because we thought that if it was more quiet, people would be on edge. Most trailers have music inthe background and the music's pace and tempo usually climbs at more scary points so the audience know that its about to get more scary or end -  by not putting music in our trailer, people won't know what's about to happen and when.

We also knew that if the trailer is successful and people want more before the actual film, that this is when web-pages and created. we followed all the ordinary conventions when making our webpage because we thought that if it was to look professional, then we would need to. We didn't follow all conventions in our trailer because we wanted it to be different but with our website, after doing more research into webpages, we knew that if our webpage was too different, it wouldn't be realistic. We also knew that the most important part of our webpage, trailer and poster was that it said when it would be released.

Trailer:  Our trailers plot is conventional in the way that our main inspiration was Paranormal Activity: house possesed by 'spirit' or something along similar lines, person becomes possesed by house or spirit.

HOWEVER: We thought that it would be interesting to have a boy (Matt) being possesed as opposed to following the main convention of the vulnerable girl. We decided to have the girl as the survivor and a boy as the possesed person - we thought this would be different and unique.

Another convention of horror trailers is click flashy clips - we followed this because its a good convention to have inour trailer, otherwise it wouldn't work as well and wouldn't be as scary

Website:  Our webpage follows pretty much every convention that webpages have.

Below are a list of the conventions that we agreed on:

                               Webpages:                                              Our website:                                  



                  Dark backgrounds                                                     YES
                  Trailer on site                                                             YES
                  Downloads available                                                   YES
                  Fancy preloader                                                          NO
                  Links to social networking sites                                    YES
                 Explanation of trailer (plot)                                           YES                                   
                  Characters, producers atc                                             YES

As you can see, we follow almost every convention on our website - we think this is the best way! The onlt conventionwe don't have is a fancy pre-loader, this is because our website loads relatively quickly so we didn't need one.

Poster: When researching posters for horror movies, we had to look at different sub-genres because all posters for different sub-genres have a big difference in their appearance.

We found out that slasher horrors usually have theme colours: black and red (for blood),

and that paranormal/supernatural horrors have dark posters with variations depending on what happens in the film/trailer.

Overall, I think our poster, trailer and website follow conventions of real media products but only to a certain extent but this is for the best in my opinion and from our audience feedback, it proves that this has worked well for us because almost all our feedback was positive so obviously, following and not following conventions of real media products has paid off!!

Evaluation Question 3

Our target audience was teenagers, aged 15 and upwards so in order to get feedback, we asked people in our class and people at home in the right age range but we also thought it would be a good idea to put it on youtube and facebook because people at that age visit those sites daily.

As our trailer was only recently finished, we knew that it would be difficult to get enough comments and feedback on youtube but we thought it was still worth a shot.

Its only been on for a week or so but we've had 41 views, unfortunately however, we've only had two comments and only one of them has been actual positive feedback as you can see below:

The feedback that we got was positive, its not that clear on the image but it says:

'This is actually really good! I like the sounds/effects you have added into the video, they fit in really well :)'

We were pleased with this feedback as we weren't so sure about the sound effects but this made us feel much better about our trailer and sound effects in it!

We also got feedback from our parents and friends which was helpful.

After receiving the feedback on our trailer, website and poster, there was a few things we had to change. People suggested that we made a few alterations to our poster as they didn't think it looked too professional but people couldn't quite 'put their finger on what it was that needed changing' so we had a play about and ended up with what we thought was a much better product.

After changing our poster, we then showed family and friends again and they said it looked much better and more professional. the majority of the feedback we got was positive:

'Looks really good, I would go and watch the film if I saw this poster'

'The actress looks genuinely distressed which makes the poster and film believable'

All in all, we were pretty pleased with our feedback that we got and other than alterating the poster slightly, there wasn't any other changes that we felt we had to make.

People said that they were most impressed with our website and that it was the one out of the three products that was most realistic, not that the others weren't but that this was the one out of them all that they thought was the most professional -  we were pleased with this feedback as it reassured our confidence in our webpage!!



Final trailer, Poster and Website!!!

www.sushkelly.co.uk/abandoned

Website in the making

As one of our options, we chose to make a webpage to go with our trailer and poster. 

From our research, we know that most webpages for trailers have links to social networking sites eg - twitter, facebook and youtube - So we knew we had to make sure our page had those things too. 

We've used the same picture throughout (my face) so that our products are consistent so we used the same one again for our webpage as the background but edited it much more so that it was the same picture but looked completely different.

Making the Webpage.

First to make the background for our site, we took the original image and dragged it into photoshop so it was ready for editing. Then we de-saturated it - making the photo look weak, pale, wash-out and dull. We did this so that the 'survivor' looked all of the above so it fitted that particular scene in our trailer. We wanted our target audience to be able to tell how 'she' was feeling and by de-saturating the image, we achieved that.

Next, we added another layer - another copy of our image on top - and used colour dodge tool: washes out colours on image. We used this so again, the survivor looked washed out and tired. 

The Colour Dodge blending mode decreases the contrast to brighten the base colour.

We then used divide layer which allows us to split up the two previous images and add other colour layers such as shadow or black and white to change the overall image.

In this case, we added white to make the face look paler and more frightened.

After that, we developed a footer - the bottom bit with the writing -  we did this so that we could write who the website and trailer was made by and other details. After researching other webpages for trailers, we knew that this was necessary.

We also added an effect off photoshop called 'ghost' which is the people/shadows that you can see behind to the left of my face.

We thought this looked good, almost like these three figures were haunting the survivor which makes the target audience more curious  about the trailer.

The next step was to place the trailer onto the website, we did this on 'HTML'.

However, at the point of making our website, we hadn't quite finished our trailer so we used an example one off youtube for the time being and then added our title at a later date.

We also added text on the bottom of the footer saying 'follow us if you dare' to add suspense. As we haven't made a facebook or twitter page for our brief, we haven't linked these to any sites.

We then added all final touches while the webpage was up and running.

We added 'downloads' so that our target audience could print or download posters for ABANDONED straight off the site.

We added a '15' certificate so people know that they have to be age 15 to view our trailer.

We also moved the social networks and text to the top of the site so that we could fit more information into the footer.

The site we used to make our website was called Dreamweaver HTML, we used this because after using an apple computer to make a website for GCSE IT, we ere already aware of how it worked and how to get it up and running on the internet. 

Our site name - www.sushkelly.co.uk/abandoned - its called 'sushkelly' because of the name that the computer was logged into already and we couldn't change it because we didn't want to risk losing all our work.

Overall, we're quite proud of our webpage for our trailer. We think it looks quite professional.

Editing poster images

To edit our images, you can use several programs on your computer/laptop, however we decided to go online and see what was available, when we searched in Google, this was at the top, it is called FotoFlexer, it a really good online editor and it was free to you, its really advanced and our images looked really great. 

You upload the photo to begin with, and it helps you can click the auto fix button on the far left which makes your image look better quality straight away.

 

 

You can then use the other tools on the (fix) section which make you image look better, for example beginning the brightness and contrast brings out good qualities in your images and highlights areas which a dark, or visa versa.

 

You can then go on to change the Hue/Saturation of the images, this either adds colour into the images, or takes colour out of the image, this is really good when you want the images to look pale and lost.

 

This section is where you can change how sharp you images looks, by making it sharper or smoother, you can also select certain parts that you want to sharpen or smoothen.  

 

Final outcome:

Images and downloads for website

We have taken lots of pictures during this process, we have narrowed it down to 6 images that we would like to appear on the web page and the poster, which would also be on things like the DVD cover etc. The images will all be edited when making the poster they will not remain the original image. The Brightness and Contrast has a major impact on the setting of the photo.

 We were looking for images that had wide spaces, and gloomy looks, because our trailer is called ABANDONED, we want to convey a sense of suttle but scary emptiness in the images, by leaving nice gaps and dark and dull editing.

Putting in the sound

We used a Sony Mini Microphone that you plug into your computer/Laptop, and this is how the process went, we opened up Sound Recorder, and it automatically picked up the Sony Mic we plugged in, you then click the record button, say what you want, and when you press stop it automatically saves.

 

 

 

When Matt was recording the sound, he sat in a small room with carpet and cushions, to reduce the effect of room noise, you can see he's fairly close and it picked up sound  very well and didn't have too much interference!

 

 

Understanding Sound

It is absolutely vital that you get the sound right for your video - without good sound, are trailer could look sloppy. Therefore we need to plan our sound just as carefully as we plan our images.
If your audience is viewing your work via YouTube, the image might be reduced to a couple of inches wide, but the sound will be as big and powerful as their computer speakers - get that to work in your favour, not against you.
Video produced for handheld mobile devices needs excellent sound to enhance the storytelling, as images are so small. Sound can help you keep your audience's attention.
There are several different sorts of sound that you can use. Using computer editing software, you can layer them in, adjust volume and sync images to particular sounds. Use 'J-cuts', where you lay in a couple of seconds of sound from one clip over the end of the one before, thus leading the audience into the visuals. You can also use a sound bridge to connect different sequences of images.

There are usually TWO types of sound:
1) Diegentic Sound
2) Non-Diegentic Sound

1) Diegentic Sound:
Diegetic sound begins, but doesn't end, with what you record on location at the same time as you capture images. Location sound is often enhanced with sound effects (used to add or heighten individual sounds for narrative effect e.g. a phone ringing, or an explosion off camera). Ambient Sound(outdoors) or Room Tone(indoors) is layered in for realism (and to hide the moment when a plane zoomed overhead or car doors slammed nearby). Dialogue is an important part of diegetic sound, and depends on vocal delivery. A good actor can vary pitch, tone, volume and accent according to what the director wants on set, but an interviewee will only speak in their natural voice. Dialogue can be enhanced in post production, or even replaced as ADR. Sound motifs (e.g. birdsong) can be added as part of post-production sound design, but may seem to come from within the frame.

2) Non-Diegentic Sound
Raw footage is usually enhanced through the addition of non-diegetic sound, usually in the form of music or voice over.
 Music creates mood and atmosphere, often by manipulating the emotions experienced while viewing. Music can be classified as either soundtrack or score.


When you record using a video camera, there are problems such as room noise, this is all the things going out around, for example people talking, electrical appliances and air conditioning. When filming, to reduce the impact of room noise, you can film in rooms that has soft furnishings, such as carpet, curtains and cushions. Room noise can be useful in ways of dead silence, which creates tension to the viewer.

Here are some useful tips for Interview Sound

• Interview your subject in a quiet place. Ensure that they sit as still as possible and are not fiddling with pens, paper etc that could cause unwanted noises.
• Point the camera directly at them and place it as close as possible to them.
• Plug a set of headphones into the camera to check what IT is recording, not what YOU are hearing.
• Phrase your questions so that they should be obvious within the answers - your audience do not want to hear a disembodied voice answering questions, they want to hear the interviewee talking in as natural and flowing a way as possible. Think of your questions as prompts to get the interviewee to talk.

Remember that you will be cutting back and forth to your b-roll images, and that you can layer your interviewee's comments over different footage. You must prioritise getting good sound. If your interviewee stammers or stumbles over something, or if there is some unavoidable background noise (eg a telephone ringing) wait until the disturbance is over and roll the camera again.

If you look at our interview stage further on in the process we have followed this advice fairly well.

Voice Over

The most efficient way to record a voice over is to find somewhere absolutely quiet (ie with very little room noise - see above) and speak directly into the camera microphone. You can record your own voice overs, or get someone else to act as the "voice" - think carefully about the gender, age and status of your "voice" - all of them will have implications for the meaning of your text.
TIP: Get into bed to record your voiceover - a duvet can deaden all outside noise. Be careful not to wriggle around as rustling sheets are a dead giveaway that you have used this technique.

Production Name

The production company is responsible for both the development and physical production of new media, for example performing arts, film, radio or television programs.

Some major production comapanies you should recognise are:

Our Production Company:  

We used the letter from the beginning of each of our names and put them in the best order that we thought looked best and we came up with RACM - pronounced  ' R   A    C    M', - each letter being pronounced separately, not racm as a word!

We decided to use red font in the end - even though throughout the whole project I've been against using red because it isn't a slasher horror - we wanted our production name to be associated with horror movies and we thought the best way to do that was put it in red because red against black are typical horror movie colours.

  

Posters

We made several posters so that we would have plenty of options to choose from when deciding which one would be our final poster. We also decided that based on our research, it would be a good idea to put the rest of the posters that weren't being used onto our website so that they could be downloaded or printed off.
WE each took 2 images as there is only 3 of us in the group and designed our own posters based on the research that we had done and then came to gether to decide which one we would use for our final image.

Poster 1

We thought that the open space in this poster really emphasised the fact that the house has been abandoned. However, we thought it was ruined by the wires between the tree and the house.





Poster 2

We liked the 'watch terror unfold' caption alot and theimage of the house is good especially with the broken window as the main focal point however, we thought that the image didn't have enough space surrounding the house.



Poster 3

Despite the huge space between the two windows and high above the roof, we thought that this poster looked unprofessional and slightly ameteur.




Poster 4

This poster has plenty of open space and a great view of the whole house but we didn't like the red writing as we think the colour associates with blood and our horror isn't a slasher.




Poster 5

We didn't think this poster was particularly scary in any way.






Poster 6 - Final Poster

We decided to use this poster as our final poster because it has the survivor on it as does the website and we want our trailer, poster and website to have a recurring theme. If we use te same picture throughout then we think it'll look better and when people see this face, they'll associate it with the trailer.                                                                                                                                       

Text

As most of our research was based around the trailers of 'Paranormal Activity', we noted that on the very first trailer that came out, there was text explaining that this was a true story and how xcared people were so we thought it would be a good idea to try out some text in our trailer.


We thought it would be more intense if we added text throughout the whole trailer. Some at the beginning, middle and end. We decided that these text blocks added to the plain black would give the trailer an overall edge.

Beginning:

This was our initial idea for the text.
We liked the font and the black background but we thought the words gave too much away and takes too long to read.
The sentence doesn't 'roll off the tongue' as easy as we would have liked it too.






 

We decided against this one because the word 'children' doesn't work that well.

We thought that the bottom part was a little too long winded, it needs to be shorter.

 

This is the one we have decided to use because we think it works best.
The bottom line is much shorter and is much more intense and scary than the others.
Also, the top part of the text sounds more mature.






 Middle:


 


We thought that with this one, its sets the audience up to be terrorfied and as its just a trailer, we didn't want that. We want them to be scared and on the edge of their seats wanting to go and see the actual film so we decided against this text.





 




This gives too much away which isn't what we want to do in just a trailer. It tells the audience that something happened that night and we don't want them to know too much detail.






 


This is the better one of the three as it doesn't set the viewer up to be scared so they are less prepared for what's coming up next which is what we want.







End:

We're going to have the title of the movie shown at the end so viewers know what film it is that they want to watch at the cinema!!!

Props

The list of props that we gathered and used whilst filming:

Fishing wire - to pull chair across room
Old chair - to pull across room
Cups and Jars - to smash
Tripod - to keep camera steady
Video camera -  to film
Metal tin for campfire - so we don't set fire to plantation
Fire wood -  to start fire
Torch -  for when it gets dark
Make-up -  to make survivor look rough

Camera angles/shots & movements

Once we'd started our filming, we researched more into what type of shots and angles were used for horror movies. Our thoughts were that horror movies would use different techniques when filming when compared to other genre trailers, for example, close up on faces to get people's reaction shots as they were scared or fast paced clips to give the sense of excitement.

I researched further into this so we had more ideas when filming ourselves.

Shots (in horror):

Extreme Long Shot-  This can be taken from as much as a quarter of a mile away, and is generally used as a scene-setting, establishing shot. It normally shows an exterior, eg the outside of a building, or a landscape, and is often used to show scenes of thrilling action for example in a war film or disaster movie. There will be very little detail visible in the shot, it's meant to give a general impression and no specific action.
In terms of horror you could use and Extreme Long Shot from the 'killers' perspective, watching his victims from a long way away, so we know the 'killer' can see them, however they are un aware.

Long Shot-  a long shot (sometimes referred to as a full shot or a wide shot) typically shows the entire object or human figure and is usually intended to place it in some relation to its surroundings. It has been suggested that long-shot ranges usually correspond to approximately what would be the distance between the front row of the audience and the stage in live theatre. It is now common to refer to a long shot as a "wide shot" because it often requires the use of a wide-angle lens. When a long shot is used to set up a location and its participants in film and video, it is called an establishing shot.

In terms of horror this shot could be used to see the 'victim' in full length view and we might be able to see the 'killer' behind him/her, this creates tension between the audience and the film, because the 'victim' has no idea whats behind them.

Medium Shot-  A medium shot is a camera shot from a medium distance. The dividing line between "long shot" and "medium shot" is fuzzy, as is the line between "medium shot" and "close-up". In some standard texts and professional references, a full-length view of a human subject is called a medium shot; in this terminology, a shot of the person from the knees up or the waist up is a close-up shot. In other texts, these partial views are called medium shots. (For example, in Europe a medium shot is framed from the waist up). It is mainly used for a scene when you can see what kind of expressions they are using.

Variations on this include the two shot (containing two figures from the waist up) and the three shot (contains 3 figures...). Background detail is reduced, probably because location has been established earlier in the scene - the audience already know where they are and now want to focus on dialogue and character interaction. Another variation in this category is the over the shoulder shot, which positions the camera behind one figure, revealing the other figure, and part of the first figure's back, head and shoulder.
In terms of horror this could work in many ways, having a simple conversation about what is happening, or you can have someone squaring up the 'killer', there are many ways in which this shot can be manipulated into a horror scene.

Close Up-  This shows very little background, and concentrates on either a face, or a specific detail of mise en scène. Everything else is just a blur in the background. This shot magnifies the object and shows the importance facial action, or specifiction objects. The close-up takes us into the mind of a character. In reality, we only let people that we really trust get close to our face - mothers, children and lovers, usually - so a close up of a face is a very intimate shot. A film-maker may use this to make us feel extra comfortable or extremely uncomfortable about a character, and usually uses a zoom lens in order to get the required framing.
In terms of horror this type of shot would be great for creating unease/tension because by looking at the terror on one's face, you feel it too, or getting a close up on the killers face could make you really squeamish and look away.                       

Extreme Close-up:  The shot is so tight that only a detail of the subject, such as someone's eyes, can be seen. An extreme close-up of a face, for instance, would show only the mouth or eyes, with no background detail whatsoever. This is a very artificial shot, and can be used for dramatic effect. The tight focus required means that extra care must be taken when setting up and lighting the shot - the slightest camera shake or error in focal length is very noticeable, this is where the tri-pod comes in use, which is what we will be using.
In terms of horror this would be ideal to really focus on the 'killer' or the 'victim' because you would get a huge sense of fear, or anger, which by focusing on the eyes, we can feel these emotions.

Angles:

Birds Eye-  This shows a scene from directly overhead, a very unnatural and strange angle which can create uncomfortable viewing. Familiar objects viewed from this angle might seem totally unrecognisable at first (umbrellas in a crowd, dancers' legs). This shot does, however, put the audience in a godlike position, looking down on the action. People can be made to look insignificant, ant-like, like a view from a helicopter.
In terms of horror this is difficult to use, a good place to use it would be looking down on a forest maybe, to give you a better idea of how large it is, so if someone is lost of being hunted in there, you can see its going to be very difficult to get out.

High Angle-  Not so extreme as a bird's eye view. The camera is elevated above the action using a crane to give a general overview of what is going on. High angles make the object photographed seem smaller, and less significant (or scary). The object or character often gets swallowed up by their setting - they become part of a wider picture.
In terms of horror this angle is brilliant, because it creates a sense of insignificance, you can focus on the 'victims' so they look hopeless and lost, this would be good in a house setting or a dark damp forest setting.
Eye Level-  A fairly neutral shot; the camera is positioned as though it is a human actually observing a scene, so that actors' heads are on a level with the focus. The camera will be placed approximately five to six feet from the ground (which is between the average human heights), you can often be the viewer of the scene when using eye level, so it looks like you included in the movie.

In terms of horror this would be fantastic, because you can make it seem as if the audince are part of the move, so you see the setting, e.g. the screen shows a scary room at eye level, and it seems as if the viewers are walking through the room. You could have someone running at the camera which make the audience jump, as they are so focused on the screen.  

Low Angle-  These increase the height of a person and give a sense of speeded motion. Low angles help give a sense of confusion to a viewer. The background of a low angle shot will tend to be just sky or ceiling, the lack of detail about the setting adding to the confusion of the viewer. The added height of the object may make it inspire fear and insecurity in the viewer, who is psychologically dominated by the figure on the screen.
In terms of horror this angle is also good to create a sense of power coming from the 'killer', a good setting could be the victim under a floor board, and looking through the crack to see the 'killer'.

Canted Angle-  Sometimes the camera is tilted (not placed horizontal to floor level), to suggest imbalance, transition and instability. This technique is used to suggest point of view shots (when the camera becomes the 'eyes' of one particular character, seeing what they see - a hand held camera is often used for this.
In terms of horror this type of angle is very popular because it can create a sense of the viewer belonging to the situation, for example, people using video camera's. We could also practise this shot by putting the video camera on downstairs and have someone walking down the stairs, like this picture.

Movements

Pan- A movement which scans a scene horizontally. The camera is placed on a tripod, which operates as a stationary axis point as the camera is turned, often to follow a moving object which is kept in the middle of the frame.
In terms of horror this would be ideal to watch a person running across the set of a corridor or through the woods, you can follow them being chased by the 'killer'

Tilt- A movement which scans a scene vertically, otherwise similar to a pan.

Dolly-  Sometimes called tracking shots. The camera is placed on a moving vehicle and moves alongside the action, generally following a moving figure or object. Complicated dolly shots will involve a track being laid on set for the camera to follow. The camera might be mounted on a car, a plane.A dolly shot may be a good way of portraying movement, the journey of a character for instance, or for moving from a long shot to a close-up, gradually focusing the audience on a particular object or character.
In terms of horror, this is good following a running person again, or can be scanning a scene that involves lots of action, it could also circle a character to make them look confused or like someone is circling them.

Hand Held-  This is a movement where a person just holds the camera in there hand, this originated from the war times when reporters were on the news, people felt closer to the action. The main focus of hand held movement are in Horror such as ( Paranormal activity, Rec, Quarantine, Blair Which) And many more, it's emphasis is to make it look like a home video and is very effective.

Crane-  Basically, dolly-shots-in-the-air. A crane , is a large, heavy piece of equipment, but is a useful way of moving a camera - it can move up, down, left, right, swooping in on action or moving diagonally out of it. The camera operator and camera are counter-balanced by a heavy weight, and trust their safety to a skilled
crane operator.

In terms of a horror movie this would be useful when you get a scene that involves a lot of action and movement, for example, if your in a forest, and you want to portray a sense of fear among a group, and something attacks them, you can see all of there reactions from different angles.

Aerial-  An exciting variation of a crane shot, usually taken from a helicopter. This is often used at the beginning of a film, in order to establish setting and movement. A helicopter is like a particularly flexible sort of crane - it can go anywhere, keep up with anything, move in and out of a scene, and convey real drama and exhilaration — so long as you don't need to get too close to your actors or use location sound with the shots.
This would be good at the begining of a movie based in the desert, like The Hills Have Eyes movie, you can see just how big the dessert hills are and there is nothing around, its sets up the movie and gives you a real sense of whats coming.