In what ways does your media product use, develop or challenge forms and conventions of real media products?
When starting our project, we did alot of research into what conventions trailers have and what different conventions different genre trailers had.
After researching into different genre's, we decided on our genre: horror.
So when we started our trailer, we already knew what conventions most horror trailers had for example, quick, sudden clips, flashing images, sound effects, dark clips etc.
We wanted our trailer to have some conventions of real media products but at the same time, we wanted our trailer to be unique and different and in order to do this, we thought we would challenge some of the normal conventions for example, music - we don't have music in our trailer because we thought that if it was more quiet, people would be on edge. Most trailers have music inthe background and the music's pace and tempo usually climbs at more scary points so the audience know that its about to get more scary or end - by not putting music in our trailer, people won't know what's about to happen and when.
We also knew that if the trailer is successful and people want more before the actual film, that this is when web-pages and created. we followed all the ordinary conventions when making our webpage because we thought that if it was to look professional, then we would need to. We didn't follow all conventions in our trailer because we wanted it to be different but with our website, after doing more research into webpages, we knew that if our webpage was too different, it wouldn't be realistic. We also knew that the most important part of our webpage, trailer and poster was that it said when it would be released.
Trailer: Our trailers plot is conventional in the way that our main inspiration was Paranormal Activity: house possesed by 'spirit' or something along similar lines, person becomes possesed by house or spirit.
HOWEVER: We thought that it would be interesting to have a boy (Matt) being possesed as opposed to following the main convention of the vulnerable girl. We decided to have the girl as the survivor and a boy as the possesed person - we thought this would be different and unique.
Another convention of horror trailers is click flashy clips - we followed this because its a good convention to have inour trailer, otherwise it wouldn't work as well and wouldn't be as scary
Website: Our webpage follows pretty much every convention that webpages have.
Below are a list of the conventions that we agreed on:
Webpages: Our website:
Trailer on site YES
Downloads available YES
Fancy preloader NO
Links to social networking sites YES
Explanation of trailer (plot) YES
Characters, producers atc YES
As you can see, we follow almost every convention on our website - we think this is the best way! The onlt conventionwe don't have is a fancy pre-loader, this is because our website loads relatively quickly so we didn't need one.
Poster: When researching posters for horror movies, we had to look at different sub-genres because all posters for different sub-genres have a big difference in their appearance.
We found out that slasher horrors usually have theme colours: black and red (for blood),
and that paranormal/supernatural horrors have dark posters with variations depending on what happens in the film/trailer.
Overall, I think our poster, trailer and website follow conventions of real media products but only to a certain extent but this is for the best in my opinion and from our audience feedback, it proves that this has worked well for us because almost all our feedback was positive so obviously, following and not following conventions of real media products has paid off!!
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